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 Why Need Globalization and Localization?
Besides that
the globalised or localized products will have an easier market penetration,
the following world language statistical facts may also help to justify the
necessity of globalization and localization.
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"Web users are up to four times more likely to purchase from a site that
communicates in the customer's language" (www.idc.com)
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"Site stickiness is doubled when a web site is translated - visitors stay
for twice as long" (Forrester Research)
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"There are approximately 172 million English speakers and 163 million
non-English speakers online" (Global Reach)
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"37 million Americans do not speak English at home"
(US Department of
Health)
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"By 2004, 50% of all-online sales are expected to occur outside the US"
(Forrester Research)
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"50.4% of Web Users speak a native language other than English"
(Global Reach)
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"Over 100 million people access the Internet in a language other than
English" (Global Reach)
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"Almost one-third of web sites are presented in a language other than
English" (Messaging Online)
The advantages from globalization and localization includes:
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Enlargement in the
potential customers. This is because users tend to buy the products and services
localized into their own languages.
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Reduce in the training
cost and support services. After globalization and localization, the
products can be used more easily and quickly. Consequently, less training
and support will be required.
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Enhancement in the
users' confidences. The globalization and localization implemented by
the manufacturers presents the consideration of the benefits for the local
users, so the users will be more confident in their future gains from their
investment in localized products and services.
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Buildup
of the products' competition.
This may be the most
important advantage from globalization and localization. When others things
being equal, the localized products may mean improvements in the
performances and functions based on the local language supports. Thus,
a beneficial cutting edge forms against its similar products.
Explore the Asian Markets
Wish to introduce your services and products to Asia, an area with
more than one third of the global population? If yes, we can help you on
that aspect. China, for example, has
become the most important market in Asia, with its nearly 11% share of the
global GDP and 20% of the world population. China's
development and growth rate explodes at a yearly average of more than
10% for the past 10 years. Nearly every Fortune 500 Corporation places
a business emphasis on China in the long-term strategy. After China's
accession to WTO, a worldwide transfer of investment and manufacturing to
China is forming its shape.
One key to enter this massive market and take the wonderful opportunities is
localization of your services and products. It is as simple as that!
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